About
Snježana Pleša
A marketing and commercial growth strategist with more than 20 years of experience across corporate, regional and founder-led business environments.
The thinking behind Brand Dance
Growth led by structure, not intuition
Her work connects strategy, marketing, sales and execution, helping owners and leadership teams make clearer decisions, use existing resources more intelligently and build more deliberate paths to growth.
Before founding Brand Dance, Snježana held senior marketing and brand leadership roles at OMV and Studio Moderna. She led marketing operations across 21 Central and Eastern European markets, managed a 45-person marketing organization and coordinated 100+ integrated campaigns a year. Her experience includes launching and scaling brands, as well as supporting beauty and service-led businesses in achieving measurable commercial results.
Brand Dance was created for companies that have ambition and potential, but need a clearer system for growth. Often, the same pattern appears: marketing budgets are active, teams are busy, customer bases exist, but the logic connecting product, price, audience, channels, sales and retention is not strong enough.
The goal is to build a growth logic that the owner understands, the team can execute, and the market can validate through measurable results.
20+
years in marketing and sales
21
Central and Eastern European markets
45
people in the team she led
100+
integrated campaigns a year
Partner on the RGOS project
Ivana Krizanic-Larrabure
Ivana Krizanic-Larrabure brings over twenty years of experience from Memorial Sloan Kettering Cancer Center (MSK), one of the world's leading cancer institutions, where she built her career at the intersection of strategy, data and customer experience. At MSK she moved from IT, through the Department of Strategic Planning, where she led business process improvement and strategic initiatives, to the Office of Development.
Today she is Director of Decision Science, heading a team of twelve specialists: analysts, data scientists and operations research engineers. Her focus is predictive modelling, forecasting and building data-driven strategy, a combination that lets her connect customer experience with measurable business results in healthcare.
She holds a Master in Public Administration from Harvard (John F. Kennedy School of Government), and completed her bachelor's and master's degrees in international relations at Webster University.
Mission
We build strategies that get done and turn into growth.
We help companies and leaders shape and carry out marketing and sales strategies that deliver measurable results. The focus is on sustainable growth through clear processes, the best use of resources and a tight link between strategy and execution.
Vision
The courage to dance differently from the competition.
A recognisable centre of excellence for strategic marketing and business growth in the region and beyond. We're building a new generation of leaders and teams who understand how strategy and execution go hand in hand.
Values
Five principles in our work
Authenticity, strategy starts from the client’s real situation, resources and potential.
Practicality, no philosophy without execution; every idea has its own execution plan.
Partnership, side by side with the client, from the position of a collaborator, not an authority.
Accountability for results, we don’t hand over paper, but a path to measurable outcomes.
Learning and growth, every project leaves the client’s team with new knowledge, tools and processes.
Why Brand Dance
Seven reasons to work together
"Do-er" mindset, consultants who roll up their sleeves and work alongside you.
Hybrid experience, over 20 years across direct sales and classic marketing, in more than one industry.
Strategy and tactics, big goals, plus the small fast steps that get you there.
Knowledge transfer, you keep the knowledge, not only the deliverable.
A network of contacts, media, agencies and specialists; execution moves faster.
Simple where it gets complex, complex processes translated into clear, doable steps.
A tone that earns trust, we work warmly, like a partner, never "copy-paste".